Senior Digital Marketing Consultant (German Speaking)

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And Summary

Senior Digital Marketing Consultant (Growth Hacker, Advisors Client Services, German speaking)

Advisors Client Services is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services.

Within the Mastercard Advisors Client Services organization, Marketing Services, places Mastercard in the heart of our customer’s b2c and b2b marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants leveraging our solutions to drive our Client’s most profitable customer engagements and Mastercard Preference.

This role is responsible for delivering Marketing Services projects in Germany. The role includes:

• Take over account responsibility for large, strategically important clients and drive the joint conception and execution of campaigns
• Deliver exceptional digital marketing projects with the driven by data analytics to ensure measurable business impact of campaigns
• Support successful sales of digital marketing projects through Mastercard’s sales teams

Role

Key Accountabilities Include, But Are Not Limited To

• Support the implementation of Marketing Services strategy in Germany
• Lead conversation with Clients at Senior level
• Create and execute Marketing Services projects delivery with a focus on financial performance and impact
• Implement digital marketing solutions including data driven digital campaigns, marketing automation, card lifecycle management initiatives designed to address a wide range of business needs and customer challenges as acquisition, launch, activation, usage, cross and up selling, retention and loyalty
• Achieve operational projects execution within agreed project milestones and budget
• Work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business
• Manage creative development, media planning and execution guarantying high standards of quality and coherence versus client needs
• Apply best practices across countries
• Influence colleagues and clients on the added value of Marketing Services projects to support the sales of digital marketing projects

Specific Requirements

• Years of experience : 5 – 12
• Integrated marketing knowledge with key focus in digital marketing planning and data-driven implementation
• Proven track record in the management of large client accounts
• Ability to lead, assess and drive digital marketing solutions with clients
• Ability to strive in a matrix organization and structure
• Excellent communication and presentation skills
• Proven track record to drive digital agenda, ideate and manage digital initiatives that are scalable and multi-faceted
• Demonstrated track record of planning, managing and rolling out highly complex and competitive integrated and digital marketing initiatives
• Ability to manage multiple internal and external stakeholders
• Ideally proven track record in the financial services or payment industry
• Relevant marketing masters ’s degree required

Languages

• German required
• Fluent in English required
• Additional languages are a plus

Corporate Security Responsibility

• All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.