Brand Manager (H/F) at Mooncard

Position Overview

Mooncard is seeking a strategic and creative Brand Manager to enhance our market presence and customer engagement. The ideal candidate will excel in brand management and communication.

Responsibilities

Brand Development and Strategy:
- Develop and implement brand strategies aligned with Mooncard's vision.
- Conduct market research to identify target audiences and trends.
- Define brand positioning and ensure its consistent deployment across all channels.
Campaign Planning and Execution:
- Plan and execute marketing campaigns across various channels.
- Write compelling ads to support growth activities.
- Ensure campaigns are aligned with brand identity and visual standards.
Social Media Management:
- Develop a communication strategy on social media to increase brand visibility and engagement.
- Manage and create consistent online content.
- Monitor trends to stay current on social media.
Public Relations:
- Manage strategic public relations to enhance brand reputation and awareness.
- Build strong relationships with media, influencers, and industry leaders.
- Handle media inquiries and prepare PR materials.
Brand Performance Monitoring:
- Track and analyze performance metrics.
- Use insights to refine strategies and improve visibility.
- Prepare detailed performance reports for management.
Cross-functional Collaboration:
- Ensure brand alignment with product, sales, and customer service teams.
- Coordinate with external agencies and partners to ensure cohesive brand promotion.
Event and Partnership Management:
- Identify potential partnerships to enhance the brand.
- Plan and execute events ensuring they align with the brand image.
Brand Asset Renewal:
- Propose initiatives to improve branding strategies.
- Ensure brand assets reflect current strategies and positioning.
Editorial Strategy:
- Develop and implement an editorial strategy aligned with the overall brand strategy.
- Select, create, and manage high-quality content across platforms.

Candidate Profile

Degree in Marketing, Business, Communication, or related field.
Significant experience in brand management, media campaigns, and marketing.
Proficient in digital marketing, social media, and public relations.
Recognized for communication and project management skills.
Ability to work collaboratively in a dynamic environment.
Detail-oriented with a focus on quality and consistency.

Bonus Skills

Experience in the fintech or payments sector.
Familiarity with marketing analysis tools.
Experience managing external agencies.
Portfolio of successful brand campaigns.

Benefits
Extracted with AI

Flexible work environment (up to 3 days remote work per week)
Monthly team events (breakfasts, lunches, afterworks)
Health insurance (50% covered)
Access to Leeto platform
Miles accumulation via Flying Blue
Meal vouchers (9€/day)
Transport subsidy (50%)

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