Position Overview
Mooncard is seeking a strategic and creative Brand Manager to enhance our market presence and customer engagement. The ideal candidate will excel in brand management and communication.
Responsibilities
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Brand Development and Strategy:
- Develop and implement brand strategies aligned with Mooncard's vision.
- Conduct market research to identify target audiences and trends.
- Define brand positioning and ensure its consistent deployment across all channels.
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Campaign Planning and Execution:
- Plan and execute marketing campaigns across various channels.
- Write compelling ads to support growth activities.
- Ensure campaigns are aligned with brand identity and visual standards.
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Social Media Management:
- Develop a communication strategy on social media to increase brand visibility and engagement.
- Manage and create consistent online content.
- Monitor trends to stay current on social media.
-
Public Relations:
- Manage strategic public relations to enhance brand reputation and awareness.
- Build strong relationships with media, influencers, and industry leaders.
- Handle media inquiries and prepare PR materials.
-
Brand Performance Monitoring:
- Track and analyze performance metrics.
- Use insights to refine strategies and improve visibility.
- Prepare detailed performance reports for management.
-
Cross-functional Collaboration:
- Ensure brand alignment with product, sales, and customer service teams.
- Coordinate with external agencies and partners to ensure cohesive brand promotion.
-
Event and Partnership Management:
- Identify potential partnerships to enhance the brand.
- Plan and execute events ensuring they align with the brand image.
-
Brand Asset Renewal:
- Propose initiatives to improve branding strategies.
- Ensure brand assets reflect current strategies and positioning.
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Editorial Strategy:
- Develop and implement an editorial strategy aligned with the overall brand strategy.
- Select, create, and manage high-quality content across platforms.
Candidate Profile
- Degree in Marketing, Business, Communication, or related field.
- Significant experience in brand management, media campaigns, and marketing.
- Proficient in digital marketing, social media, and public relations.
- Recognized for communication and project management skills.
- Ability to work collaboratively in a dynamic environment.
- Detail-oriented with a focus on quality and consistency.
Bonus Skills
- Experience in the fintech or payments sector.
- Familiarity with marketing analysis tools.
- Experience managing external agencies.
- Portfolio of successful brand campaigns.
Benefits Extracted with AI
- Flexible work environment (up to 3 days remote work per week)
- Monthly team events (breakfasts, lunches, afterworks)
- Health insurance (50% covered)
- Access to Leeto platform
- Miles accumulation via Flying Blue
- Meal vouchers (9€/day)
- Transport subsidy (50%)
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