About The Role
CookUnity is seeking a Senior Data Scientist with expertise in forecasting and optimization to enhance our investment strategies in acquiring and reactivating customers. This role is pivotal in driving revenue growth by applying machine learning and time series forecasting to develop subscriber growth forecasts, focusing on new and returning subscribers, growth marketing, and discounts.
Key Responsibilities
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Develop and Own Growth Forecasting Models: Create predictive models for various timeframes (yearly, quarterly, monthly, weekly, daily) across media channels such as paid search, social media, and TV. Combine error analysis with customer demand insights to refine forecasts, supporting company budgeting and scenario planning.
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Discount Optimization: Develop and manage discount optimization models by category and channel. Analyze model effectiveness, identify gaps, and recommend adjustments to improve discount ROI and align with growth and financial objectives.
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Spend Insights and Optimization: Analyze channel performance, conduct incrementality tests, and develop regression models for spend optimization. Provide insights into trials, acquisition history, conversion rates, and marketing strategies to enhance budget efficiency and align with CookUnity’s annual goals.
Qualifications
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Education: Advanced degree in Math, Physics, Statistics, Economics, Computer Science, or a related field.
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Experience: Over 6 years in marketing data analytics, with at least 3 years in multi-touch attribution. Experience with media mix modeling, marketing measurement, targeting, creative optimization, and user segmentation.
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Core Competencies: Ability to lead projects, partner with non-technical stakeholders, and execute data-driven insights using tools like SQL, Tableau, Python, and dbt. Must work well under pressure and meet tight deadlines.
Benefits
- Health Insurance: Comprehensive coverage.
- 401(k) Plan: Secure your future with our retirement plan.
- Unlimited PTO: Take the time you need to recharge.
- 5-Year Sabbatical: Enjoy a 4-week paid sabbatical after 5 years.
- Family Leave: 12 weeks for primary caregivers and 6 weeks for secondary caregivers, fully paid.
- Compassionate Leave: 3-5 days as needed.
- CookUnity Credits: Monthly credits to enjoy our meals.
- Wellness Perks: Access to a nutritional coach and fitness subsidies.
- Spanish Coach: Personalized coaching to learn Spanish.
Join CookUnity and be part of a company revolutionizing how we eat and how chefs work. We are committed to creating an inclusive environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
Benefits Extracted with AI
- Medical insurance
- 401(k)
- Unlimited PTO
- 5-year Sabbatical
- Family leave
- Compassionate Leave
- CookUnity credits
- Wellness perks
- Personalized Spanish coach
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