Data Scientist, Marketing

Role Description

Dropbox is seeking a Data Scientist to join our Marketing team. This role involves partnering with revenue, marketing, and product teams to answer key questions about how to grow revenue, optimize products, scale and monetize the business, and launch high-impact initiatives. You will solve challenging problems and boost business growth through a deep understanding of user behaviors with applied analytics techniques and business insights.

Responsibilities

• Evaluate and improve our marketing measurement leveraging techniques such as Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), and incrementality testing.
• Leverage internal and third-party tools to gain the data needed for marketing insights.
• Develop a deep understanding of customer journey phases and key business metrics.
• Perform analytical deep-dives to analyze problems and opportunities, identify hypotheses, and design & execute experiments.
• Inform future experimentation design and roadmaps by performing exploratory analysis to understand user engagement behavior and derive insights.
• Identify key trends and build automated reporting & executive-facing dashboards to track the progress of marketing-driven acquisition, monetization, and engagement trends.
• Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets.
• Monitor and analyze a high volume of experiments designed to optimize our marketing campaigns for revenue & promote best practices for multivariate experiments.
• Translate complex concepts into implications for the business via excellent communication skills, both verbal and written.
• Work with cross-functional teams (including Marketing, Product, Engineering, Design, User Research, and senior executives) to rapidly execute and iterate.

Requirements

• Bachelor’s or above in a quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field.
• 3-5 years of experience using analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting.
• Past experience working with marketing analytics and marketing campaign measurement.
• Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.
• Significant experience with SQL and large unstructured datasets such as Hadoop.
• Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees.
• Solid background in running multivariate experiments to optimize a product or revenue flow.
• Strong verbal and written communication skills.
• Proficiency in programming/scripting and knowledge of statistical packages like R or Python is a plus.

Preferred Qualifications

• Familiarity with Marketing attribution models.
• Experience conducting exploratory analyses on large datasets and summarizing complex information in an easy to understand way.

Total Rewards

Dropbox offers a competitive salary and benefits package, including:

• Competitive medical, dental, and vision coverage.
• Competitive 401(k) Plan with a generous company match and immediate vesting.
• Flexible Time Off/Paid Time Off, paid holidays, Volunteer time off, and more.
• Protection Plans including Life Insurance, Disability Insurance, and Travel benefit plans.
• Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more.
• Parental benefits including Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy support, and Lactation Support.
• Mental Health and Wellness benefits.
• Free Dropbox space for your friends and family.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.