Role Overview
Spotify Advertising is seeking a highly skilled Growth Marketing Manager to join our Emerging & Scaled Marketing team. This pivotal role involves leading our growth marketing strategy to drive measurable revenue impact with medium-sized advertisers. You will be responsible for managing our acquisition funnel, developing user flows, and growth models to pinpoint opportunities that enhance our acquisition strategy.
Responsibilities
- Develop and optimize a comprehensive growth strategy to drive significant revenue impact.
- Oversee the acquisition funnel, including paid media, collaborating across Marketing, Sales, Ops, and Product teams.
- Build a customer journey strategy that integrates customer segmentation with paid media, landing pages, email, sales, and other channels.
- Manage Return on Ad Spend (ROAS), defining key metrics and targets to improve payback periods.
- Provide insights to inform creative strategy, diversify creative assets, and test creative in the market.
- Recommend new channels and platforms in key global markets to reach new segments.
- Partner with the Paid Media Manager for daily execution, testing, and campaign tracking.
- Own the experimentation/learning agenda to optimize channels and audiences.
- Synthesize user data and research to inform campaign concepts and decisions.
- Set KPIs, track, and report on the efficiency of our growth funnel and its impact on business goals.
- Collaborate with a cross-functional team of brand marketers, creatives, content experts, product marketing managers, and engineers, as well as external agencies.
Who You Are
- You have 5+ years of experience in growth or performance marketing and marketing campaign management.
- Experience with B2B, ad platforms, in-house media, or ecommerce is preferred.
- Proven track record in managing lead acquisition strategies across search, display, and video.
- Skilled in crafting multi-channel marketing campaigns that incorporate paid media and landing page optimizations.
- Experienced in experimentation with a consistent track record of implementing A/B tests, optimizing campaigns, and translating data into insights.
- Confident in building insightful reports and presenting confidently to influence senior collaborators.
- Highly collaborative with experience engaging with teams cross-functionally.
- Proactive and positive attitude, open to constructive design feedback, and able to iterate quickly.
Where You'll Be
- Location flexibility within the North America region.
- Options for office or work from home as per your preference.
- Working hours aligned with the Eastern Standard time zone for collaboration.
Benefits Extracted with AI
- Health insurance
- Six month paid parental leave
- 401(k) retirement plan
- Monthly meal allowance
- 23 paid days off
- 13 paid flexible holidays
- Paid sick leave
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