Senior Program Manager, Cohort Learning

About the Role

HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from blog posts to lessons and full certification courses — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights existing ones in service of achieving their business and career goals.

The next step in achieving our mission is to continue to expand the educational content and programming for our global learners. HubSpot has launched an initial cohort learning experience called HubSpot Academy Bootcamps, which drives MRR for HubSpot’s business and supplies learners with the information and resources they need to use HubSpot tools successfully.

As part of the Academy Live team, you’ll create live, cohort learning experiences to help learners grow better with HubSpot. Cohort learning experiences include programs such as HubSpot Academy Bootcamps, Scaled Everboarding, and Marketing Hub Fundamentals. The ideal candidate has a strong marketing background, a passion for solving for the customer, and a track record of effective stakeholder management. We’re looking for someone who can manage full executional ownership, from ideation to reporting and optimization, while thinking outside-the-box to ensure we’re meeting the needs of HubSpot learners.

In This Role, You’ll Get To

• Develop and implement cohort learning experiences to increase activation and usage amongst the install base.
• Deploy pricing and packaging strategies in partnership with Legal and Finance.
• Manage all aspects of cohorts — including enrollment, live sessions, and community management.
• Collaborate with Learning & Development Specialists to apply overarching strategy to ensure consistent and cohesive curriculum development across cohort learning experiences.
• Partner with Sales and GTM Enablement to leverage offerings in the buying process.
• Work closely with Partner Marketing to ensure offerings align with the partner development journey.
• Collaborate with other Program Managers to identify content gaps and create cohort learning experiences to hit the greater HubSpot team’s goals.
• Track and analyze program data to continuously improve and iterate.
• Stay up-to-date on industry trends and best practices in implementation and onboarding functions.

We’re Looking For People Who

• Have proven experience as a Program Manager, or similar role — with a track record of successfully planning and executing programs of varying sizes and complexity.
• Have a global mindset, accounting for diverse perspectives and goals.
• Are agile and experimental, bringing new ideas to the team and moving at a fast pace.
• Focus on innovation — with the ability to understand where cohort learning has been, where it is today, and where it’s going.
• Have strong verbal and written communication skills.
• Are detail-oriented, with a focus on quality and accuracy.
• Have the ability to be hands on, with comfort in driving both strategy and day-to-day execution.

Compensation and Benefits

• Salary Range: €92,000 - €138,000 annually.
• Equity Plan: Eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
• Bonus: Annual bonus targets under HubSpot’s bonus plan for eligible roles.
• Work Environment: Flexible work environment with options for remote work.
• Diversity and Inclusion: Commitment to creating a diverse and inclusive workplace.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.