Digital Marketing Specialist (Remote)

About Bright Digital Solutions

Bright Digital Solutions is a female-led digital marketing company based in Los Angeles. We specialize in crafting tailored campaigns that resonate with your audience and drive meaningful results. Leveraging our diverse perspectives, we deliver personalized, data-driven strategies that elevate your brand's online presence. Our commitment to innovation and inclusivity keeps us ahead in the ever-evolving digital landscape, upholding integrity and creativity in all our endeavors.

About The Role

As a Digital Marketing Specialist, you will leverage your skills to craft and execute strategies that elevate our and our clients' online presence, ensuring maximum visibility and engagement with the target audience. This role offers a unique opportunity to make a significant impact on our journey to success while championing our core values every step of the way.

Responsibilities

• Collaborate with senior team members to develop comprehensive digital marketing strategies aligned with organizational goals and target audience insights.
• Assist in the creation of long-term and short-term digital marketing plans, encompassing various channels such as social media, email marketing, SEO, and PPC.
• Implement digital marketing campaigns across multiple channels, including content creation, ad copywriting, and campaign setup and optimization.
• Monitor and analyze campaign performance metrics to optimize tactics and achieve KPIs, such as conversion rates, click-through rates, and ROI.
• Conduct market research and competitive analysis to identify industry trends, consumer behavior patterns, and emerging opportunities.
• Utilize market insights to inform digital marketing strategies and messaging, ensuring relevance and resonance with the target audience.
• Assist in the development and management of digital marketing budgets, including allocation of funds across different channels and campaigns.
• Track expenses and analyze budget utilization to ensure cost-effectiveness and adherence to financial targets.
• Prepare regular reports and performance dashboards detailing key digital marketing metrics and insights.
• Analyze data trends, identify areas for improvement, and provide actionable recommendations to enhance campaign effectiveness and achieve business objectives.
• Collaborate cross-functionally with internal teams, including marketing, sales, and product development, to align digital marketing initiatives with broader organizational strategies.
• Communicate effectively with stakeholders to convey project updates, results, and recommendations in a clear and concise manner.

What Will Help You Be Successful

• Minimum one year of experience in digital marketing or related roles.
• Ability to contribute to strategic planning and campaign development.
• Strong data analysis abilities to optimize campaign performance.
• Proficiency in conducting market research and competitive analysis.
• Creative problem-solving skills to overcome challenges.
• Meticulous in campaign planning, execution, and performance tracking.
• Excellent written and verbal communication skills.
• Collaborative mindset with the ability to work effectively in teams.
• Proficient in digital marketing tools and platforms.
• Commitment to staying updated on industry trends and best practices.

What We Offer

• Highly competitive salary and extensive employee benefits package.
• An impactful role offering genuine influence and contribution opportunities.
• A nurturing culture that prizes creativity, learning, and empowerment within a supportive team environment.
• Ample opportunities for professional growth in a company at the forefront of digital innovation.
• Wellness Days dedicated to prioritizing physical and mental well-being.
• Additional leave allowance of 2 weeks annually.
• Two paid volunteer days each year to support our affiliated charities and give back to the community.