Staff Technical GTM Manager (Enterprise Content)

Overview

Docker is seeking a Staff Technical GTM Manager (Enterprise Content) to lead the creation of compelling bottom-of-funnel content, including assets like eBooks, webinars, white papers, and product explainer videos, to effectively engage our enterprise buyer audience segments. In this role, you will excel at identifying technical questions that our B2B decision-makers are seeking answers to and finding the right partners within or externally to Docker to work with to create content that meets these needs. A successful person in this role is passionate about technology, has been a developer or worked with a developer audience, and understands the software development lifecycle in the era of high-scale cloud-native applications. You will help author the outlines for this content, work with technical partners to elevate the details for our audience and ensure a path for content to drive revenue. You will be responsible for ensuring that the content you develop showcases Docker’s product capabilities and roadmap as trustworthy, educational, and credible assets for sales and growth campaigns. Your role will be pivotal in advancing our GTM strategies, scaling our enterprise customer offerings, and aligning content strategies with Docker’s growth objectives. This position reports to the Director of GTM Content Strategy within Docker’s product marketing organization.

Responsibilities

• Content Development and Strategy: Spearhead the creation of premium bottom-of-funnel content such as industry reports, solutions briefs, white papers, and more, for placement in our growth marketing & sales campaigns. Translate technical product features into use-case based narratives to capture the attention of technical decision-makers assessing the business value of Docker's products and solutions.
• Content Integration and Optimization: Ensure that the content is well-integrated across sales and growth campaigns, contributing to Docker’s enterprise-focused messaging strategy. Continuously refine content based on performance data to enhance engagement and conversions.
• Cross-Functional Collaboration: Work closely with Docker’s product line PMMs, growth marketing team, sales leaders, and sellers to deliver pipeline and revenue. Coordinate with senior management to ensure alignment on content strategy with Docker’s growth objectives and market positioning.
• Buyer Events & Activations: Program buyer-targeted events with compelling storytelling, engaging programming, and effective calls-to-action. Design event messaging to influence sales pipeline, showcasing Docker's value proposition and fostering strong connections with enterprise buyers.
• Project Management: Lead and manage end-to-end workflows for content targeted at buyers, including seamless collaboration with both internal teams and external vendors. Develop comprehensive project plans, maintain timelines, and facilitate stakeholder meetings to ensure effective communication and alignment.

Qualifications

• Experience: At least 8 years in roles combining strategic work (such as consulting or in a start-up environment), with a strong preference for experience in product marketing within the technology or software industry.
• Project Management: Proven skills in managing complex content projects from conception to execution, demonstrating the ability to drive projects with autonomy and precision.
• Communication and Collaboration: Exceptional, proactive communication and interpersonal skills, with the capability to engage effectively with cross-functional teams and manage relationships with external vendors.
• AI Integration in Strategy & Content Creation: Comfortably integrate AI tools into the content creation process. Take full ownership of content built before and after AI use, tailoring stories to align with Docker’s messaging and ensuring the highest quality and relevance for target audiences.
• Technical Skills: Capacity to maintain a broad knowledge of Docker’s product features.
• Data and Analysis: Adept at utilizing data analytics tools to measure content effectiveness and drive decisions across teams. Has built data-based feedback loops between marketing teams to provision content updates and narrative direction based on asset performance in the market.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.