About The Role
As a Technical Web Analyst at De Bijenkorf, you will be in the lead for our tracking and measurement initiatives. Collaborate with team members to leverage behavioral data through dashboarding, analysis, our Customer Data Platform (CDP), and fueling our machine learning solutions. Your roadmap will shape our future, and you'll collaborate with our analytics team, technology team, external partners, and legal counsel to execute your vision.
Key Responsibilities
- Lead our web and app tracking efforts, ensuring our implementation is up to date and best in class.
- Serve as the point of contact for various stakeholders, including web and app developers, data analysts, and product owners.
- Champion measurement and the use of digital analytics throughout the organization.
- Support end users with their day-to-day use of digital analytics data.
- Train users and promote new features.
- Build analysis, dashboards, and other data integrations around behavioral data.
- Work with Analytics Engineers on our DBT data model for GA4.
Your Team
This role is part of the Data & Analytics team, which includes Data Engineering, Tracking & Measurement, Data Science, Analytics Engineering, and Data Analysis. You'll work closely with various stakeholders, including marketing, commercial, CRO, and technology teams. Additionally, you will work closely with an external agency that will support you.
Skills and Qualifications
- Strong experience in data analytics and web analytics.
- Proficiency in tools such as Google Data Studio and Google Tag Manager.
- Excellent analytical skills and experience with A/B testing.
- Ability to work collaboratively with cross-functional teams.
Join us at De Bijenkorf and be part of a team that is shaping the future of retail analytics. We are looking for someone who is passionate about data and eager to drive change through innovative solutions.
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