Technical Lead - Website Personalization

About Us

At Bose, we're more than just sound engineers and developers – we're dreamers and creators. Our united goal is to craft unparalleled products and experiences that redefine customer expectations. We're dedicated to unlocking human potential through technology, enabling individuals to feel more, do more, and be more. Our dynamic team is motivated by real-world problem-solving and customer-centric innovation. If you're driven by the same passion for creating exceptional customer experiences and thrive in a collaborative Agile environment, we invite you to join our rapidly growing team.

What You'll Be Working On

The Technical Lead, Personalization will conduct analyses to understand consumer behaviors, create consumer segment strategies, and leverage Marketing Personalization tools to create a personalized customer experience. This role will work in close collaboration with regional ecommerce and retail teams, global technology, and Direct-to-Customer teams to build highly personalized digital shopping experiences aimed at driving customer engagement, conversion, retention, and customer lifetime value.

Your Role

• Analyze business and technical requirements for implementation in Salesforce Marketing Cloud Personalization, particularly in Interaction Studio.
• Advise on strategies for multichannel activities, including personalization, advanced segmentation, and 360 customer journeys.
• Propose and design solutions for real-time customer interactions through various channels such as web, email, and mobile.
• Build Proofs-Of-Concept to illustrate possible technical solutions to stakeholders and technical staff.
• Build technical roadmap to align with business strategy.
• Partner end-to-end with Product Managers / Owners, Business Stakeholders, and business analysts to understand customer requirements and process flows and translate them into Salesforce technology solutions.
• Provide technical guidance and mentorship to team members, fostering a culture of continuous learning and development.
• Drive best practices in software development, including code reviews, testing strategies, and deployment processes.
• Collaborate with stakeholders to gather feedback, prioritize features, and deliver solutions.

Desired Skills And Qualifications

• Must have 5+ years of strong experience in implementing large scale, multi-country, multi-language Ecommerce websites, preferably in Salesforce.
• Understanding of Salesforce Marketing Cloud and Interaction Studio's architecture, features, and limitations.
• Knowledge of data models, data integration, and synchronization between Interaction Studio and other systems.
• Ability to work with customer data, segmentation, and personalization rules.
• Proficiency in web technologies (HTML, CSS, JavaScript) for embedding and customizing Interaction Studio experiences.
• Experience with tag management systems (like Google Tag Manager) for deploying Interaction Studio scripts.
• Familiarity with Salesforce APIs (REST, SOAP) and Interaction Studio APIs for custom integrations.
• Understanding of Webhooks, event-driven architecture, and data synchronization.
• Ability to script and automate processes within Interaction Studio using tools like SQL, JavaScript, or Python.
• Familiarity with Salesforce Einstein for AI-driven personalization and recommendations.

Application Process

We’d love to know you better! Submit your application by uploading your CV in English. After the online phase, the most successful candidates will be invited for an interview. In case you’re not contacted in the next 15 days, we will keep your application for future opportunities that may suit your profile best.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.